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Transforming Haotian Laser's Sales Strategy with Affiliate Marketing.
70.2K
Total Clicks (YTD)
3K
Peak Daily Clicks
$514K
Total Sales
CHALLENGES:
Haotian Laser, a leading laser engraver brand, faced a significant challenge in scaling its online sales. Their primary sales strategy relied on Facebook comments and groups, where they paid individuals to mention their products without using any trackable links. This approach lacked transparency, performance tracking, and scalability, making it difficult to measure ROI or optimize marketing efforts. Additionally, sales were processed through a third-party store (Alibaba), limiting their control over customer data and retention.
DriveASsale Partners APPROACH:
DriveAsale Partners developed and executed a comprehensive affiliate marketing strategy to help Haotian Laser achieve measurable growth and scalability. Our approach included:
- Shopify Store Implementation: Transitioned Haotian Laser from Alibaba to a dedicated Shopify store, providing full control over branding, sales tracking, and customer experience.
- Affiliate Program Development: Established a performance-driven affiliate marketing program through major platforms, including Impact.com and Uppromote, connecting Haotian Laser with high-quality publishers and influencers.
- Strategic Partner Expansion: Built a diverse affiliate network that leveraged content creators, review sites, and deal aggregators to drive sustainable traffic and conversions.
- Advanced Tracking & Optimization: Implemented a data-driven approach to track affiliate performance, optimize commission structures, and scale the program efficiently.
THE RESULTS:
The results of our affiliate marketing strategy were significant:
- 53,619 sessions, an increase of 10.7% (YTD).
- $489,098.96 in total sales, a 9.8M% increase.
- 99 total orders, reflecting a 9.8% growth.
- 57,650 total clicks generated through Impact.com.
- Peak daily click volume of 2,991 clicks recorded on February 3, 2025.
- Sustained high traffic days, with multiple days exceeding 2,500 clicks.
- Improved conversion tracking and partner performance insights, leading to sustainable revenue growth.
Through DriveAsale Partners’ affiliate marketing expertise, Haotian Laser transitioned from an inefficient, manual sales model to a scalable, trackable, and high-performing digital strategy. By leveraging a structured affiliate network and data-driven optimization, we enabled Haotian Laser to achieve rapid growth while maintaining control over its brand and customer relationships.
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